Here is the first ad in the campaign, targeting golfers who might be interested in checking out the stretch program. There are quite a few avid golfers that attend these gyms and large cutout of a golfer will grab their attention fast.
Below is the second ad in the campaign, targeting desk workers who might be interested in checking out the stretch program. There are also quite a few 9 to 5 workers that attend these gyms, so the large "9 TO 5" and cutout of someone in a desk chair will get them interested.